Hey y’all! I don’t know if you saw, but #pitmad #SFFpit and #PitchMas all happened in the last two weeks! If you don’t know, or have never heard of them, these are all really awesome contests where you pitch your MS in 140 characters or less, and agents/editors stalk the feed and make requests. It might seem like a one in a million chance of anything actually coming out of this, but you’d be amazed how many success stories there are.
This was probably my second or third #SFFpit and my fifth or sixth pitch contest overall. The first time, I had no idea what I was doing. It was bad. But I had fun, and I’ve learned a lot in the times since then, so I wanted to share it with y’all so you don’t have to go through all of the trial and error that I did.
Here’s the top things I’ve learned from pitch contests:
1. Don’t be intimidated. It can seem overwhelming at first, especially with how big #pitmad and #SFFpit have gotten. There are seriously big names scanning the feed, and a lot of competition. But here’s the thing: if it doesn’t work out, nothing happens. You quite literally have nothing to lose. I love pitch contests because it’s another way to throw your hat in the ring, without all the time, effort, and stress of querying. Plus, all that “competition” is actually really awesome, which brings me to my next point.
2. You will meet amazing people. I’ve learned since joining writerly Twitter that really, no one knows what they’re doing either. At first I saw the other writers on #pitmad and #SFFpit as competition, but now I realize we’re all comrades. Every pitch contest, I get new followers and make a bunch of new connections. Plus, everyone is so supportive and friendly and it’s all just amazing. It makes me want to giant squishy hug everybody 🙂
3. It will get better. My first few times, I didn’t get a single bite. I got a couple RTs from supportive writers, but no requests. Which I was happy to even get RTs at the time, but didn’t know what I was doing wrong. I slowly learned that my pitches needed work. I’m very bad with anything pitch-y, from Twitter pitches to synopses to queries, so this was a big struggle for me. But I surprised myself with what I would come up with each contest, sometimes randomly struck with inspiration in the middle of it all. Each round my pitches have gotten better and better, and so have the responses. I went from a couple RTs and no bites, to a dozen RTs on one pitch and three requests overall. And I’m willing to bet it’ll be even better next time!
4. Polish your pitch. That said, the biggest factor affecting responses and your chance of getting a request is having a great pitch, so work on it as much as you can. Play around. Test out different ones, see what kind of response you get. Don’t overstress about it. The ones you think are the best won’t always be the most successful, and vice versa. Usually, the ones I came up with spur-of-the-moment turned out to be the best. I had a really hard time boiling down my complicated multi-POV fantasy into 140 characters, but I learned to be as specific as possible. My first few pitches just focused on the world and grand scheme, but it didn’t resonate. I learned that it’s much better to focus on one character, what they want, and what’s stopping them.
5. No cliches. For the love of God, please don’t use cliches when writing a pitch. In fact, don’t use cliches in anything: query, synopsis, or your manuscript itself. They might sound juicy but really they’re just vague and don’t actually tell anything. Plus, to agents/editors it comes off as lazy writing, or low skill. Every time I see a cliche, I die a little inside.
6. Use all your pitches. You have the opportunity for up to 24 tweets throughout the day (twice per hour in a 12 hour period) in most contests. Take advantage of that. I used some pitches to show the three POV’s overall goal. I used a pitch or two to give a taste of world-building. I used several pitches for each of POVs individually, to show their voice and what was at stake for them. One agent might be intrigued by one character, another by the world, a third by the overall struggle. Try them all!
7. Use your best pitches in the morning. Whether it’s because all the agents and editors are up and freshly caffeinated, or it’s before they’ve dealt with the stress of the work day, for some reason I get way more response on my morning pitches. Usually by two or three in the afternoon the response has slowed down considerably and almost stopped by four or five. This doesn’t mean stop pitching, though! There have been some agents who get on the feed late, so make sure you don’t miss out. But be sure to focus your best pitches in the morning.
8. Schedule your pitches. I know a lot of people use Tweetdeck, but I never have and have no idea how to use it, but from what I hear it’s worth checking out. I just use Twitter’s built in system: if you go to ads.twitter.com and under the Creatives tab, then hit compose tweet, there will be an option to schedule it. This eliminates any stress of having to pitch every 30 min or hour, or if you’re unable to pitch at certain times. Even if you are available, it helps you focus on interacting with other authors, RTing, and enjoying yourself!
9. Have patience. It probably won’t work your first few times. (If it does, awesome! You probably don’t need to read this then, and I want to know your secret) That doesn’t mean you’re an awful writer, or no one wants your book, or you should give up forever. Agents and editors are human, and can’t possibly look through every pitch. And even if you don’t get requests or many RTs, I promise you will if you keep working on your pitches, and try try again!
10. Have fun. I know it’s cheesy, but I’m serious! Twitter pitches are probably the most casual way you can get out there. Mess around with your pitches. Read what other authors are doing–there’s some seriously amazing stuff. Get feedback, connect with others, laugh at your bad pitches or the stress of querying or nerdy inside jokes. Pitch contests are really what you make of them, and they can be a lot of fun!
I hope that helps! Are you a pitch contest newbie, or a veteran? What have you learned through your trial and error? Let me know in the comments!